Journal 13: My Second Source

Kunitzky, Ron (2011). Partnership Marketing - A Looking To The Future. Partnership Marketing : How to Grow Your Business and Transform Your Brand Through Smart Collaboration (pp 203-204). Wiley. Retrieved April 11, 2012, from Ebook Library.

This chapter talk about how a company can keep its products and brand name popular. The information from this chapter are related to my research question because they explained clearly how Apple's products got recognition. It is apparent that every product has its own life cycle but Apple's "iProduct" has not. iPod, iPhone, iMac, or iPad are the products which people will never forget it. I got some useful information to support my ideas from this chapter. Now I knew one more way which contributed to Apple's success.